THE CLEAN EDGE:
Growth and Profit in Clean-Tech

Many well-received books, such as The Hydrogen Economy and The Ecology of Commerce, have foretold the coming revolution in environmentally sustainable technologies, or Clean-Tech. These books predict a future where electricity is generated from wind and solar energy, automobiles run on hydrogen fuel cells, and buildings are constructed to minimize pollution and maximize the use of natural and non-toxic materials. What’s missing is a clear picture of what is happening NOW.

The Clean Edge makes the case that the future is NOW. This book provides a clear picture of a business sector which is growing in leaps and knows no geographic bounds. The authors will provide a complete, accessible overview of the various clean-technology innovations, their applications all over the world, and their specific prospects for market and financial growth.

This is what we know:

* Since the beginning of the 21st Century, while stock markets and most business sectors have experienced decline, the market for solar and wind power generation have each grown by an average of more than 30% annually.
* General Electric, one of the world’s largest corporations, already earns over $1 Billion dollars annually from wind power alone.
* In 2004, the Toyota Prius, a hybrid drive vehicle, was named Car of the Year by Motor Trend Magazine.
* There are major efforts all around the world bringing clean technologies to water filtration, construction, materials, and waste management.

The Clean Edge targets a number of prolific reading audiences, including public and private investors, business leaders, policy makers, and “cultural creatives.” Their payoff is a fresh perspective on an important, exciting economic sector and a new knowledge of opportunities for profit.

The platform upon which this book is built is exceptional. The authors, Ron Pernick and Clint Wilder, are, respectively, founder and contributing editor, of Clean Edge (www.cleanedge.com), a premier on-line business resource attracting 120,000 documented visits annually. The company’s monthly newsletter, CLEANWATCH, is currently distributed to more than 5500 influential venture capitalists, entrepreneurs, corporate executives, academics, and government officials. In 2004, the company's annual Clean Energy Trends report reached more than 20,000 readers in its first six month's of distribution. All the resources of cleanedge.com and its affiliate programs, will be brought to bear in the promotion and sale of The Clean Edge.

Publication proposal and sample chapters pending
Contact: Jonathan Harris; (831) 457-9466; jharris@analoguearts.com