SUN PROTECTION FOR LIFE:
A Lifetime Guide to Healthy Skin and Cancer Prevention

Skin cancer is the most common cancer in the world. As global temperatures rise, the ozone layer degrades and sunbelt populations increase, expect a growing awareness of the sun's role in causing skin cancer and premature aging.

Sun protection is a priority for families as well as a public health-issue. Coppertone advertises its products not to bronze beachcombers, but rather toward concerned parents. New legislation in California will restrict the access of teens to indoor tanning facilities.

Sun Protection for Life prescribes nothing less than a lifestyle, a cradle-to-grave guide for health and enjoyment in the outdoors. As the most instructive book on the subject, it features expert advice from doctors at the Mayo Clinic, the Skin Cancer Foundation, The American Academy of Dermatology and The Environmental Protection Agency. It explains why children should be encouraged to wear hats at school, what education programs are available and what sun protection policies have been introduced. It tells readers where they can get skin cancer screenings, and discusses the controversies of using sunscreen. It explains the standards used for sunglasses and gives information for daily UV indexes. It also provides extensive sources for products and information. This is truly the BIBLE OF SUN PROTECTION.

Authors John and Mary Barrow are founders of Coolibar, a company which manufactures and sells sun protective clothing. Coolibar mails over 1 million catalogs to customers annually, which provides an exceptional existing sales platform.
[proposal, manuscript available]

SunProtect.doc - printable version